Topic 1: Market Yourself with Digital Media

Want to gain more fans with MySpace, facebook or twitter? What the heck is a Widget?
Better blogging or sending out newsletters? My songs as ring tones?
And why doesn't anybody download my music?

Chances
Many music workers struggle every day with the complexity of the music biz and the clutter of platforms, social networks, download and online stores and other hip applications in Internet and mobile communication. At the same time, millions of music lovers search the web for new sounds. These are enormous potentials music workers can use to their advantage, for more visibility, promotion and fan work.

Workshop
By means of every day examples, this workshop explores established communication instruments just as it looks into new digital tools and fields of application. Legal aspects, the necessity of a good concept as well as continuity in all marketing efforts will be equally assessed. This workshop is for all music workers, for indie labels and producers, who are interested in suggestions for a useful integration of digital media in to their marketing strategies.

More Topics
Introduction to the Music Business
Music Distribution in Shops, Online and Download
Special: CD finished - what's next?
Other topics on request.

Facilitator
Seven Beland GmbH, Instructor: Gabriele Ruttloff

Dates
Currently in collaboration with associations and corporations of the industry only.
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